AdWords Traffic Estimator: A Brief Guide

Published: 14th May 2009
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It is always good to see that your site is getting the maximum traffic through search engines. But what if you are starting a new campaign and your site is a new one. Is there any way to estimate traffic? Traffic estimation focuses on two tactics SEO or PPC. One way of estimating traffic is through Google's AdWords Traffic Estimator.
It is a tool designed to provide search volume, average cost-per-click, and position estimates for search advertising in Google's search results and content network. It can be used to predict advertising performance before starting a campaign.
There are many advantages in using this tool. First, Google is undoubtedly the top search engine and hence the focus point of all SEO websites. Although PPC search engine marketing is also provided by Yahoo! Search Marketing and Microsoft adCenter, Google AdWords is by far the sole leader in search engine marketing. Secondly, it is integrated into AdWords campaign management, and lastly, it is available for free.
What you need to do is to just enter the keyword(s), currency of adwords costs, language, and the targeted countries on the selection screen and the tool will provide information relating to cost.

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