Importance of 3D Secure Authentication in an online software development project

The internet has created an online shopping convenience for merchants and credit card holders. Shoppers can easily add their favorite products to the shopping cart and check out by paying through credit cards easily. However, there are serious concerns on the growing fraudulent use of credit cards on the internet. To address this risk, Visa has implemented 3D Secure Authentication protocol for a safe ecommerce business solution .
The introduction of 3D Secure or 3 Domain secure by Visa is focused to improve the security of credit card payments. It is aimed on promoting shopper's confidence, improving ecommerce transactions and increasing merchant profitability.
This new system, an important part of the Visa Authenticated Payment Program, authenticates the credit card holder's identity by requesting an additional PIN once the card holder provides his credit card details to the ecommerce website. 3D Secure is adopted by Visa as Verified by Visa and MasterCard as MasterCard SecureCode. Visa and MasterCard takes the liability for your 3D Secure Authenticated transactions and reduces the risks of any potential chargeback.
In the ecommerce web site development scenario, developers have to setup 3D secure to provide an option for shoppers to register their cards and verify their transaction. Shoppers will first have to register their cards for 3D Secure. When shoppers provide their credit card details to the ecommerce payment webpage, the page will redirect them to the Visa/MasterCard Secure Code website where they will have to enter an additional PIN. The authorization process will take place and if the PIN is correct, a success page will be displayed and transaction will continue.
With 3D Secure Authentication tool becoming a promising way to prevent credit card fraudulent activities, it will be used by every ecommerce website in the near future. An ideal ecommerce website design India develops a 3D secure merchant plug-in solution to enable merchants to authenticate the credit card holder's identity in compliance with the 3 Domain Secure Protocol. Custom web site design in India has started developing ecommerce websites with a 3D secure merchant plug-in embedded in the website.